GTM Support at Inception
From cultural signal to your first customers.
TRACKINGFor our portfolio companies, this translates to a distinct advantage in:
We help you understand the "why now" by mapping the cultural and behavioral shifts that create new market opportunities.
With a dataset of 25M+ synthetic user personas, we help you identify and target your ideal customer profiles with greater precision.
By understanding the underlying drivers of behavior, we help you navigate adoption curves and get to product-market fit faster.
AREAS OF SUPPORT
•
Positioning .
•
Branding
•
SEM
•
Content Strategy
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ICP Refinement
•
Customer Intelligence
•
Paid Media
•
Out of Home
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Email Marketing
• Positioning . • Branding • SEM • Content Strategy • ICP Refinement • Customer Intelligence • Paid Media • Out of Home • Email Marketing
We help
Founders are tasked with seeing the future. Our proprietary AI platform, VibrationsOS, is designed to help them see it more clearly. We provide our portfolio companies with an unmatched informational edge to de-risk their go-to-market strategy and accelerate product-market fit. The system offers:
Customer Intelligence
Byer Psychology
Design Partnerships
Brand and Messaging Insights
Plus, our extended network of agency, freelance, and full-time support to accelerate execution across GTM tactics including PR, design, SEO, SEM, branding, and more.
startups find
their first
customers.
TECHNOLOGY SUPPORT
In partnership with Upslope.io, we help early-stage startups mitigate technical risks, optimize technology investments, and pave the way for sustainable growth and success.
Offer help and guidance on selecting appropriate technologies and frameworks to optimize performance and maintainability.
Support and guide teams toward software architecture that aligns with industry best practices, scalability requirements, and future growth plans.
Help startups optimize infrastructure setup, including cloud services, server configurations, deployment processes, and disaster recovery plans.
Support teams on CI/CD, automated testing, infrastructure as code, monitoring, data strategy, and feedback loops to enable continuous delivery.
Offer guidance on high-performing agile practices such as low WIP, transparent workflows, structured experimentation, and use of customer data.
Provide insights and support for building your technology team — talent acquisition, skill gap analysis, job role definitions, and org structure.
Cultural Vibrations
Our thesis-building platform tracks the underlying societal tensions that are driving cultural and commercial change.
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