Lighting the fuse of progress

Marketing & Brand Expertise

Hannah Grey believes that both distinct branding and a performance strategy are necessary to scale across any category, sector, and for all audiences (B2B, B2C, B2BC)

  • We assist founders in navigating a complex marketing landscape and provide strategic insights, tactical playbooks, and connectivity to industry experts - yielding an unfair advantage and marketplace edge.

  • Portfolio companies have access to a curated network of over 100 agencies, consultants, freelancers, and contractors through Hannah Grey’s proprietary operator database. The database is vetted and constantly maintained to provide best-in-class GTM support to help founders go from 0 to 1.

  • We collaborate closely with founders and their teams to identify needs and opportunities, develop strategic briefs, identify best practices, and then match with trusted resources around budget and timing for early-stage success.

Areas of support

Brand Strategy

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Positioning

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SEO

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SEM

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Content Strategy

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Paid Media

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Out of Home

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Email Marketing

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PR Strategy

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Brand Strategy • Positioning • SEO • SEM • Content Strategy • Paid Media • Out of Home • Email Marketing • PR Strategy •

We help startups find their first customers

We empower founders to look further and push harder, giving them the space to develop and craft their products while providing the practical support needed to find and win their first customers

  • Strategic Introductions

  • Discovery & Research

  • Design Partnerships

  • Beta Testing

Technology Support

In partnership with Upslope.io, we help early-stage startups mitigate technical risks, optimize technology investments, and pave the way for sustainable growth and success. 

  • Technology Stack: Offer help and guidance on selecting appropriate technologies and frameworks to optimize performance and maintainability.

  • Architecture: Support and guide teams toward software architecture that aligns with industry best practices, scalability requirements, and future growth plans.

  • Infrastructure: Help startups optimize infrastructure setup, including cloud services, server configurations, deployment processes, and disaster recovery plans.

  • DevOps: Support teams on the use of DevOps practices such as CI/CD, automated testing, infrastructure as code, monitoring, data strategy, and feedback loops to enable continuous delivery and improvement of software.

  • Product: Offer guidance on the common practices of high-performing agile development teams such as low WIP, transparent workflows, structured experimentation, and the collection and use of customer data.  

  • People: Provide insights and support for the buildout of your technology team, such as talent acquisition strategies, skill gap analysis, job role definitions, organizational structure, and more.