Cultural Vibrations

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We are obsessed with how ideas, trends, and technological advancements manifest across culture.  Our proprietary Vibrations AI-OS tracks thousands of live signals, from surfacing friction to nascent tech catalysts, identifying critical shifts before they become mainstream.

Sharper thinking at the cutting edge:

Where others see noise, we find pre-consensus alpha.

Cover of a publication titled 'Hannah Grey', with the subtitle 'Cultural Vibrations Spring 2026' and the main title 'Collective Coefficient'. The background features abstract, flowing, metallic-looking waves in shades of green, gold, and teal.

Cultural Vibrations Collective Coefficient Spring 2026

Download our Bi-Annual Journal

Exclusive content includes:

  • The Hardest Part of Building Right Now Isn’t Building from Scott Dadich, former Editor-in-Chief, WIRED

  • From Extraction to Sustainability: The Human-Centric Era with Kevin Walker, former Head of Consumer & Cultural Insights at CAA

  • Epic Disruptions & The Adaptive Enterprise with Scott Anthony, Author of Epic Disruptions and Advisor at Innosight 

  • Reality Somms: How to Cultivate A Discipline of Knowing What’s Real with Matt Klein, Head of Global Foresight at Reddit and Futurist-in-Residence at Hannah Grey, and Brian Lange, Co-Founder of Future Commerce 

  • From The Lab: Training Vision Language Models for Computer Use Agents with Hannah Grey Portfolio company, Tzafon

  • Make Language Dangerous Again with Ben Jenkins, Co-Founder of Okay Human

  • New research from the Vibrations Index, assessing human readiness for emerging technology

    Plus themes of exploration, including the emergent organization, the economics of intelligence and compute power, the future of healthcare, and more from our network of contributors.

View our Journal Archive

Cover page for Hannah Grey's report titled 'Persistent Presence Fall 2025' with abstract data visuals and text.
Cover page for Hannah Grey's report titled 'Persistent Presence Fall 2025' with abstract data visuals and text.

Cultural Vibrations
Persistent Presence Fall 2025

Exclusive content in the annual journal includes:

  • Missing the Forest: How Intelligence Hype Obscures AI’s Real Power with Zoe Scaman, Founder of Bodacious 

  • After Dark Mode: A Continued Exploration of The Dark Mode Shift with Edmond Lau, Founder of ESOTERIC

  • A Generation Divided: How Gen Z Approaches AI, Authenticity, and Optimism with Rachel Janfaza, Founder of The Up and Up Beyond the Illusion of Control: Navigating the AI Era Responsibly with Juliette Powell, author of "The AI Dilemma"

    and much more

Cultural Vibrations
Shifting Ground Spring 2025

A collage of pages from a publication titled 'Cultural Vibrations Shifting Ground 2025' by Hannah Grey, featuring a blue abstract digital art image, a chart with data, and a page with text discussing AI and business models.
A collage of pages from a publication titled 'Cultural Vibrations Shifting Ground 2025' by Hannah Grey, featuring a blue abstract digital art image, a chart with data, and a page with text discussing AI and business models.

Exclusive content in the annual journal includes:

  • Friction As Growth: The Paradox of Hyper-Optimization with Tony Wang, Founder of Office of Applied Science 

  • Beyond the Illusion of Control: Navigating the AI Era Responsibly with Juliette Powell, author of "The AI Dilemma"

  • The Rise of the Cozy Web with Matt Klein, Head of Global Foresight at Reddit and Hannah Grey Futurist in Residence

    and much more

  • Dire State of AI-Generated Deepfakes

  • The Great Smartphone Unbundling

  • Parents & Students Debate The Value of College

  • Contributions from HG Network:
    Book recommendations from Adam Arola, PhD and Unpacking “Brat Summer” by brand leader Grace Gordon.

Cultural Vibrations edition

Cultural Vibrations Q2 2024

Cultural Vibrations Q1 2024

Cultural Vibrations edition
  • The Conscious Disconnection Movement: IRL Revival

  • Gen Z Money Dysmorphia

  • AI Content Provenance & Data Usage for LLMs

  • Feeling Worlds Not here: Spatial Computing, Haptics & Our Future

Cultural Vibrations
New Paradigms 2024

Cultural Vibrations cover titled "Creative Bravery in this New Age" by Rob Schwartz, with abstract artwork of a human face and colorful geometric patterns, and partial view of a social media profile or article.

Exclusive content in the annual journal includes:

  • Navigating The Vibecession with Kyla Scanlon, creator, educator, and author

  • Spatial Computing Future with Robert Scoble, author and technology evangelist

  • What the “Next Ozempic” will Look & Feel Like with Erin Kim, JD, Biotechnology Consultant

  • Creative Bravery in this New Age with Rob Schwartz, ad legend and TBWA Executive Coach

Cultural Vibrations Q3 2023

Cultural Vibrations edition
  • AI Progress vs Protection

  • Challenging the 9-5 Status Quo

  • Reimagining Third Places

  • The Promise of Wearable AI

  • The Ozempic Effect: Social Side Effects of Medical Breakthroughs

Cultural Vibrations edition

Cultural Vibrations Q2 2023

  • Psychedelic treatment for PTSD

  • Freelancing 3.0

  • Gen Z's Sober-Curiosity

  • FOOH and Synthetic Marketing

Cultural Vibrations edition

Cultural Vibrations Q1 2023

  • Generative AI Hype Cycle

  • Creator Economy Maturation

  • The Loneliness Epidemic

  • Gen Z's Return to Religion

  • The Cultural Acceptibility of Dupes

Cultural Vibrations
Annual Journal 2023

Cultural Vibrations with a focus on trends, science fiction, social media, and future predictions, layered over a partial view of an article or report discussing cultural leadership, future trends, and social science.
Cultural Vibrations with a focus on trends, science fiction, social media, and future predictions, layered over a partial view of an article or report discussing cultural leadership, future trends, and social science.

Our inaugural journal includes the following exclusive content:

  • A primer on "strategic optimism" from Kate O'Neill, Tech Humanist and CEO of KO Insights

  • An explanation on why trends reports are trending by Matt Klein, Head of Global Foresight at Reddit and Futurist In Residence at Hannah Grey

  • Gen Z's most magnetic brands and how the media misrepresents Gen Z values by Andrew Roth, CEO of dcdx

Cultural Vibrations edition

Cultural Vibrations Q3 2022

  • The Unbundling of Social Media

  • Celebrity Led Commerce

  • The End of Monoculture

  • Sustainabilty Redefined

Cultural Vibrations Q2 2022

Cultural Vibrations edition
  • AI Tools Disrupting Creativity

  • Physical + Digital Ownership

  • Nostalgia’s Dominance in Culture

  • Higher Education Crisis

Cultural Vibrations Q1 2022

Cultural Vibrations edition
  • The Web 2.5 Opportunity

  • WFH vs Return to Office

  • A New Generation of Caregivers

  • Exploring The Vibe Shift