Sharper thinking at the cutting edge

We're obsessed with how ideas, trends, and movements manifest and travel through culture, simultaneously affecting our behavior and fueling the underlying societal tensions that define the modern discourse.

Cultural Vibrations is a proprietary platform that allows us to explore, research, and publish the insights and observations that directly inform our investment theses, and act as a cultural radar for our portfolio companies. Our unique methodology allows us to see around corners and anticipate 2nd and 3rd order effects.

Our thinking is inspired by:

  • Market Activity

  • Internet Culture

  • Arts & Culture

  • Sociology

  • Psychology

  • Social Media Listening

  • Institutional Research

  • History

Download our Inaugural Journal

Cultural Vibrations,
Interviews About the Future: 2023

Exclusive content includes:

  • A primer on "strategic optimism" from Kate O'Neill, Tech Humanist and CEO of KO Insights

  • An explanation on why trends reports are trending by Matt Klein, Head of Global Foresight at Reddit and Futurist In Residence at Hannah Grey

  • Gen Z's most magnetic brands and how the media misrepresents Gen Z values by Andrew Roth, CEO of dcdx

  • Why human writers should not fear generative AI by Kaleigh Moore, freelancer content writer

  • An exclusive interview with Sean Monahan, cultural critic and creator of the term "vibe shift"

  • ... and much more

View our report archive

Cultural Vibrations Q3 2023

  • AI Progress vs Protection

  • Challenging the 9-5 Status Quo

  • Reimagining Third Places

  • The Promise of Wearable AI

  • The Ozempic Effect: Social Side Effects of Medical Breakthroughs

Cultural Vibrations Q2 2023

  • Psychedelic treatment for PTSD

  • Freelancing 3.0

  • Gen Z's Sober-Curiosity

  • FOOH and Synthetic Marketing

Cultural Vibrations Q1 2023

  • Generative AI Hype Cycle

  • Creator Economy Maturation

  • The Loneliness Epidemic

  • Gen Z's Return to Religion

  • The Cultural Acceptibility of Dupes

Cultural Vibrations Q3 2022

  • The Unbundling of Social Media

  • Celebrity Led Commerce

  • The End of Monoculture

  • Sustainabilty Redefined

Cultural Vibrations Q2 2022

  • AI Tools Disrupting Creativity

  • Physical + Digital Ownership

  • Nostalgia’s Dominance in Culture

  • Higher Education Crisis

Cultural Vibrations Q1 2022

  • The Web 2.5 Opportunity

  • WFH vs Return to Office

  • A New Generation of Caregivers

  • Exploring The Vibe Shift