Sharper thinking at the cutting edge

White Christian cross with a star-like design at the top, set against a black background.

We're obsessed with how ideas, trends, and movements manifest and travel through culture, simultaneously affecting our behavior and fueling the underlying societal tensions that define the modern discourse.

Cultural Vibrations is a proprietary platform that allows us to explore, research, and publish the insights and observations that directly inform our investment theses, and act as a cultural radar for our portfolio companies. Our unique methodology allows us to see around corners and anticipate 2nd and 3rd order effects.

Our thinking is inspired by:

  • Market Activity

  • Internet Culture

  • Arts & Culture

  • Sociology

  • Psychology

  • Social Media Listening

  • Institutional Research

  • History

Screenshots of multiple pages of a digital newsletter or article, discussing topics such as trend reports, digital marketing, artificial intelligence, future predictions, and social media insights, with a focus on futuristic themes and forecasts for 2023.

Download our Inaugural Journal

Cultural Vibrations,
Interviews About the Future: 2023

Exclusive content includes:

  • A primer on "strategic optimism" from Kate O'Neill, Tech Humanist and CEO of KO Insights

  • An explanation on why trends reports are trending by Matt Klein, Head of Global Foresight at Reddit and Futurist In Residence at Hannah Grey

  • Gen Z's most magnetic brands and how the media misrepresents Gen Z values by Andrew Roth, CEO of dcdx

  • Why human writers should not fear generative AI by Kaleigh Moore, freelancer content writer

  • An exclusive interview with Sean Monahan, cultural critic and creator of the term "vibe shift"

  • ... and much more

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View our report archive

Close-up of a young woman with long blonde hair, wearing earrings, taking a selfie on her phone. She is indoors and smiling softly. Text on the screen reads 'got in a 9-5 how do u have time for ur life'.

Cultural Vibrations Q3 2023

  • AI Progress vs Protection

  • Challenging the 9-5 Status Quo

  • Reimagining Third Places

  • The Promise of Wearable AI

  • The Ozempic Effect: Social Side Effects of Medical Breakthroughs

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Smartphone screen displaying a scientific infographic on treating PTSD with MDMA-assisted therapy, including pie charts showing trial results and statistics.

Cultural Vibrations Q2 2023

  • Psychedelic treatment for PTSD

  • Freelancing 3.0

  • Gen Z's Sober-Curiosity

  • FOOH and Synthetic Marketing

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Text on a smartphone screen with a yellow background states, "91% of 18-25s agree, 'I believe there is no such thing as 'mainstream' pop culture anymore.'" Subtext indicates the survey was conducted by Horizon Media in May 2022, comparing 160 adults aged 26 and older to 18-25 year olds.

Cultural Vibrations Q1 2023

  • Generative AI Hype Cycle

  • Creator Economy Maturation

  • The Loneliness Epidemic

  • Gen Z's Return to Religion

  • The Cultural Acceptibility of Dupes

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Smartphone screen displaying article titled "Why young shoppers are cool with counterfeits" with an illustration of a woman holding a Dior handbag, standing in front of a fashion boutique background.

Cultural Vibrations Q3 2022

  • The Unbundling of Social Media

  • Celebrity Led Commerce

  • The End of Monoculture

  • Sustainabilty Redefined

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Animated female character with bright blue hair styled in pigtails with green hair ties, wearing a black Nike hoodie with white graphics and text, posing in front of a digital background.

Cultural Vibrations Q2 2022

  • AI Tools Disrupting Creativity

  • Physical + Digital Ownership

  • Nostalgia’s Dominance in Culture

  • Higher Education Crisis

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A woman standing next to a white limousine at night, wearing a black leather jacket with fur accents, a white fur hat, and holding a small purse.

Cultural Vibrations Q1 2022

  • The Web 2.5 Opportunity

  • WFH vs Return to Office

  • A New Generation of Caregivers

  • Exploring The Vibe Shift

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